Who the heck are we?

We, the founders of JOY, consist of five guys based in Florida who aim to create a brand of subculture streetwear influenced by English, Japanese, and South Korean style. While our competitors hike their prices for the sake of their name, here at JOY we strive to keep our costs reasonable while maintaining our fresh and modern signature apparel. Perfect for anyone.

What is [PROJECT: Second Saturday]?

Think about this: Every second Saturday of every month a new, but limited, line of themed JOY gear is released. I know what you’re thinking. It’s that simple? No, my friend. It means more than that. Along with our signature apparel, these themed lines of clothing will interest anyone in sporting JOY. Like Keiichi Tsuchiya once said, "Speed isn't everything; you gotta look cool on the touge too." Seriously, here you’ll find what you’re most passionate about transformed into clothes. Swathe your beautiful bodies in all of it! Take a look.